Social Media Marketing On A Budget

online marketing, social media marketing, small business analysis

In 2018, an estimated 2.65 billion people used social media and that number is slated to grow. 60% of Canadians spend time using social media, and over 80% have purchased something online. When you crunch these numbers, it becomes obvious that you need to have a social media presence in order to grow your business. Not everyone has an enormous … Read More

Should I Incorporate? The Pros & Cons Of Incorporating Your Business In 2019

  Among the many choices you’ll face as a business owner, the decision to move from a sole proprietorship or partnership to a corporation might be one of the most impactful. Those who make this move are usually already doing a lot of business or trying to accelerate their growth with private or public investments. There are advantages and disadvantages … Read More

How to Protect Your Data During Online Transactions

The landscape for businesses of all types has rapidly shifted in our digital age and more and more of our financial transactions are occurring online. As a business, it’s essential for you to safeguard your data – as well as your customers’ – when you’re transacting online. In this age, you have to be operating on the digital playing field, … Read More

The Expense of Managing Accounting Yourself

man holding his head in front of a computer surrounded by stacks of paper

Owning a business involves confronting a never-ending conundrum – should I hire someone else to do it, or should I do it myself? Broken down further, the decision is between the cost of spending your own time to complete an activity and the money lost performing an activity outside of your area of expertise, or the money gained by having … Read More