There are a lot of reasons to focus on seasonal marketing. You might have seasonal inventory you’re excited to sell, you might want to profit from seasonal trends, or you might quite simply love getting into the spirit of each season. No matter what your reason, there are many ways you can tailor your marketing to fall shoppers:
Focus on Fall Content
Content marketing is an invaluable resource when marketing online. Whether you’re creating content that’s easily shared on social media or you’re working on boosting your SEO, the more relevant and high-quality content you create, the better.
Fortunately, content is almost inherently seasonal. Run a shoe store? People are going to want information on the best shoes and boots for fall. Have a sporting goods store? People are going to want information about hunting geese.
People who aren’t working in consumer goods can still find several things to write about for the season. For example, if you’re an accounting firm, you might make a guide to small business marketing in the fall. Meta, I know, but it just goes to show you how a little creativity can get you far when it comes to seasonal marketing.
Embrace Autumn on Social Media
Look outside right now – the trees are all sorts of gorgeous colours that you only see in the fall. Embrace that – take pictures of staff in autumn scenery, post decorative Hallowe’en and Thanksgiving-related pictures, and showcase any fall-related products you have in stock. Embrace the aesthetics of the season. Think cozy. Think autumn colours.
Have a Fall Sale
You know about fall sales – the Labour Day sale, the Thanksgiving sale, the Back-to-School sale, sometimes even the Hallowe’en sale. There’s a reason you know about these sales – they’re popular, and often incredibly successful. People who sell consumer goods probably have left over summer inventory – now’s a great time to run a discount on that inventory and attract more customers to your store.
Attend Charitable Events
Thanksgiving is, at its best, a time to show gratitude. One of the best ways of embodying this spirit is by giving back. Now a lot of companies act charitably on Thanksgiving, but many charities would prefer the help slightly before or after Thanksgiving because they’re flooded with requests to help the day of.
Feeling ambitious? You could run your own charity drive around Thanksgiving, donating a portion of your revenue that day to charities.
Get in the Halloween Spirit
Halloween is incredibly popular, but this year, it’s going to be a bit different. With COVID-19, it’s far less likely we’re going to see kids trick-or-treating. Consider running best costume contests on social media, or even sending out a small Halloween bundle to anyone who signs up for your email list.
We’re Compass Accounting, and we’re here to help Manitobans with all of their accounting needs. That means providing resources like this one that can help you stay inspired, and get your creative juices flowing. Let us know what you think!